Source: Debunking the Debunkers
(below: quote from Wikipedia: Cognitive Dissonance)
"The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance by changing their attitudes, beliefs, and behaviors, or by justifying or rationalizing their attitudes, beliefs, and behaviors... Dissonance normally occurs when a person perceives a logical inconsistency among his or her cognitions."
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